100% of Life is good’s profits from the Festival will go towards The Life is good Kids Foundation, helping kids who are facing life-threatening conditions, including the trauma of violence, poverty and loss. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet and greets and other prizes by setting fundraising goals or making a donation to help kids in need. Top fundraisers will be called V.G.P.’s — Very Good People (like V.I.P.’s), and will have a once-in-a-lifetime concert experience.